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HTC Corporation is a Taiwanese user electronics firm whose headquarter is based in Xindian District, New Taipei City, Taiwan. It was founded in 1997 by Cher Wang, H. T, and Peter Chou. HTC started as an original design producer and original equipment producer, designing and manufacturing handsets.
After originally making phones based typically on Windows Mobile, it became a co-founding associate of the Open Handset Alliance, an assembly of phone manufacturers and phone network operators committed to the improvement of the Android mobile operating system. The HTC Dream, marketed by T-Mobile in many countries as the T-Mobile G1, was the first phone on the arcade to run Android. It later moved to marketing its own gadgets, comprising the HTC One series.
In 2011, the firm was ranked as the 98th topmost brand on Inter-brand's Best Global Brands report. A September 2013 media article stated that HTC's share of the international smart-phone marketplace is less than 3%. While growing back to 7.2% in April 2015 due to its stout sales of recent handsets, its stock price had decreased by 90% since 2011, and the firm experienced successive net losses. In 2016, it extended into virtual reality manufacturing with the launch of HTC Vive.
Initially HTC began as a manufacturer of notebook PCs, and began designing some of the world's initial touch and wireless handsets in 1998. The firm is credited with making the first Android smart-phone, the first Microsoft-powered smart-phone in 2002 and the first Microsoft 3G phone in 2005. Their first main product, one of the world's first full touch-screen smart-phones, released in 2000. As an ODM for Palm and HP, it built the HP iPAQ as well as the Palm Treo 650.
In 2007 it attained the mobile-device corporation Dopod International. In October 2010, it released the make tagline "quietly brilliant", as well as the YOU campaign, its first worldwide publicity campaign.
In June 2010, HTC launched the HTC Evo 4G, the first 4G-able smartphone in the U.S. In July 2010, it stated it would start marketing smartphones in China in its own brand title in a company with China Mobile. In 2010 it sold over 24.6M phones, up 111 percent over 2009.
In 2011, it began working with Luxgen Vehicles. The vehicles are designed to 'Think Ahead' for their user. Armed with modern technology engineered by Taiwan's international smartphone leader HTC, Luxgen are armed with a suite of modern features to forestall road situations and potential dangers.
At the MWC (Mobile World Congress) on 16th February 2011, the GSM Connotation named HTC the "Device Manufacturer of the Year" for the year 2011. In April 2011, the firm's market value beat that of Nokia, making it the third most greatly valued smartphone manufacturer in the world after Apple and Samsung.
During early 2012, the company lost much of this U.S. arcade share due to amplified rivalry from Samsung and Apple Inc. In light of the firm's decrease in fame, Chief Executive Peter Chou had told directors that he would step down if the firm's latest flagship smartphone, the 2013 HTC One, had botched to create impressive sales results. Its first quarter outcomes for 2013 showed its year-over-year return drop by 98.1 percent, creating it the smallest-ever return for the firm. In June 2012, it moved its HQs from Taoyuan City to Xindian District, New Taipei City.
On January 14, 2013, it released its phones in Burma, which will emanate with the world's most improved Burmese semantic on-screen keyboard. In August the same year, HTC started a new "Here's To Change" worldwide marketing campaign. On 15 August, HTC started airing the new advertising campaign on YouTube, earlier to the campaign's advent in television as well as cinema publicity schedules. On September 27, 2013, HTC stated that it vended back its complete stake of Beats to Beats Electronics.
The 2013 HTC One was launched in mid-2013 and, successively won various industry rewards in the best smart-phone as well as best design kinds, but worldwide sales of the HTC One were inferior than those for Samsung's Galaxy S4 flagship smartphone and HTC documented its first ever three-monthly loss in early October 2013. Marketing hitches were recognized by HTC as the main reason for its relative performance, an issue that had been formerly cited by the firm.
In March 2014, HTC launched the HTC One (M8), the succeeding version of the HTC One flag-ship smartphone, at press conferences held in London and New York City. In variation from former releases, the HTC One was made accessible for buying on the firm website and North American mobile shipper sites on the same day shortly after the release. In April 2014, HTC announced sales increasing by 12.7%, the firm's fastest development since October 2011. In September 2014, Google chose HTC to brand its Nexus 9 tablet.
On 1 March 2015, HTC launched Vive, a virtual reality head-mounted screen in partnership with Valve Corporation. In June and October 2015, HTC announced net losses; the firm has faced augmented opposition from other smart-phone manufacturers, comprising Apple Inc. and Samsung Electronics, and other up comers, which had caused a decrease in its smart-phone sales, and major loss of market share. On September 30, 2016, HTC internationally released Viveport, its VR app store dedicated on non-game VR capabilities.
On 12 January 2017, HTC launched the U Ultra and U Play. The HTC U Ultra is run by Snapdragon 821 SoC chipset and is paired with 4 GB of RAM. The phone features dual displays; the 5.7-inch Quad-HD Super LCD 5 main display and the 2.0-inch secondary screen located above the main display. The device is obtainable in two options - 64 GB and 128 GB. The 64 GB variant comes with Gorilla Glass 5 and the 128 GB variant comes with Sapphire Glass which is a restricted edition. The HTC U Ultra operates on Android 7.0 Nougat and comes with a 3000 mAh battery which sports Quick Charge 3.0.
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